Google My Business

Do you or a friend own a business and use a Google service to promote or control it? Do you wish there was an easier way to control all of the information you need to have available to consumers? With Google’s introduction of their new, “Google My Business”, service for business owners, your wish has been granted and a variety of doors will open for businesses everywhere. This service will allow owners to update information, add photos, read reviews and use Google+ all in one place. This new service will not only benefit those businesses that are already on Google but especially help those that until now have not figured out how to have a Google presence.Both new and experienced companies using Google will benefit from this new service. Current users of any Google business oriented service, such as Places for Business and the old Google+ dashboard will now be automatically upgraded to Google My Business. Non-users of and business-focused Google service will sign up for the service and Google will add the businesses information to Google Search, Google Maps and Google+. This really gets the new business out there and able to be found no matter what device or service a consumer happens to be using.Google My Business assists you in building a loyal following of customers by allowing them to show their appreciation with ratings and reviews, users can also endorse your content and re-share post across the web to spread the word some more. Owners can also respond to reviews and chat with followers or fans to give them the information they need in real time. This helps to build a good relationship with customers to ensure they endorse your business and become return customers to your business.In addition to the features stated previously businesses will be able to post news, events, photos and other updates they want to share on Google+. Another important feature is the integration with AdWords Express, which helps owners to understand where their customers are coming from. Whether they are searching the business directly or are directed the business through a different avenue. This can be very beneficial to owners so they are able to use their advertising resources in the right locations, where people are the most.While searching for restaurants via web browser is more popular that searching on mobile apps, for now, the trends seem to be leaning toward mobile app searches rising and possibly surpassing web browser searching in the future. The reason percentages for browsers are higher is simply due to the fact that web browsing has been around longer than mobile devices. That being said, Google is also developing a mobile app for the Google My Business service. This app will allow users to do all of these features on the go as well as let consumers search for businesses on any mobile device. With 81% of consumers searching for restaurants on mobile apps (Streetfight) there are unforeseen opportunities by having this app.http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/

Why Choose Digital Marketing Over Traditional Marketing

The internet has become a necessity for everyone. Without it, people cannot imagine their lives. From social media to cloud solutions, the internet has completely revolutionized our lives. In the field of marketing, it has given us digital marketing.As the internet is one of the most popular technologies, it is easy to say that digital marketing is preferable over traditional. Still, one could argue that traditional marketing grabs hold of the public that does not use the internet as often as the others. With such arguments, it would be better if you read the following points to find out as to why digital marketing is superior to traditional marketing.It is affordableDigital marketing does not cost as much as any form of traditional marketing. Whether you consider newspaper ads or television ads, they all cost much higher when you compare them to the paid ads online. This does not mean digital marketing is less effective. In fact, it offers a higher conversion rate than traditional marketing in a large number of cases.The reason behind such affordability and effectiveness of online marketing is the fact that everyone is now using the internet. If you do not want to spend on paid marketing, you can opt for other methods which do not cost any money. With SEO, you will not be spending any money on advertising your business. Still, the best way to digital market your brand is through a combination of non-paid and paid marketing methods.Overall, digital marketing costs much less when compared to traditional marketing. You will be able to save much money by opting for this choice.It has a broader reachAs stated before, almost everyone uses the internet now. Either on a mobile or on a laptop, a person will be connected to the internet. Digital marketing Mumbai allows you to target this audience through numerous different methods. Each method is unique as well.It is easier to manageYou will not have to put much effort into managing your online marketing campaigns. The SEO of your website will work automatically after a certain time. Your PPC ads will be getting displayed on the search results and you will just have to check the progress. Moreover, you can do all of this within a few clicks from anywhere at any time.On the other hand, conventional marketing demands more supervision. Basically, it employs more people and you do not get to find out whether it yielded as good results or not. It is not as flexible as the digital marketing too.Now that you know the advantages of online marketing, you should start looking for a service provider of the same. By hiring an expert, you will be able to save your money, energy, and resources while availing the maximum benefits of online marketing. If you need any help, you can contact us.

How to Wear Your Jewellery

Don’t follow fashion trends indiscriminatelyYour feeling of comfort and harmony with what you wear is always more important than complying with the latest fad. Pick the trends that work for you.Reflect your personalityNobody is perfect but everybody can make the best of themselves, expressing the unique person that is within. So, let the jewellery you wear reflect your personality: Bold jewellery on bold women, dainty jewellery on dainty women.Draw attention to your best featuresChokers (36-38 cm) attract the viewer’s eye to the neck. Avoid these unless you have a slender neck. Longer necklaces and particularly lariats make the bust the focal point while the really long rope-style necklaces draw the attention down the entire torso.Sparkling or dangling earrings will attract attention to the face and bracelets and rings to the arms and hands. Be particular when purchasing necklaces and earrings. Rather than choosing shapes that repeat the shape of your face, select shapes that contradict it (although not to extremes). If your face is round, try square-shaped earrings and pendants, and experiment with medium-length dangle earrings. Angular faces are best flattered with round jewellery – hoop earrings and chokers. Massive ear-rings may look out of place if you have a small face with fine features or short-cut hair. Hair worn piled up is a great opportunity to wear long drop or dangly earrings.A well-fitted dangling earring calls attention to your shoulders, which is the last feature to age on most women. But long dangling earrings on a woman with long hair can look disorganized and messy. Tiny earrings on a large woman can give her a “fat-neck”-look while chunky “button” earrings are fabulous on a plump lady with lush hair-style.Dramatic cocktail rings look very good on big hands with long fingers, but even smaller women can wear these successfully if they limit themselves to one piece at a time. The combination of 2 or 3 discreet rings is OK for smaller women while large women should avoid small rings altogether.In general, if you are a tiny person, wearing large or many pieces of jewellery can make you look childish, but if you are a larger sized person, tiny jewellery will get lost on you which will make you look even larger. Wear jewellery that is in proportion to your body, it will help unify your look.Extravagant jewellery – uncluttered clothesFancy necklaces go best with simple necklines. Bold, heavy jewellery go wonderfully with power suits and pants, and long necklaces with this season’s sweaters and cardigans. Delicate and feminine jewellery goes with breezy or elegant dresses.When choosing jewellery, try to find colours that blend harmoniously with the colours of your clothes. Your jewellery should also coordinate with the fabrics in your clothing. Heavy beads don’t work with a thin silk blouse. You would be better off with several thin chains or a strand of pearls. Classic white pearls are not usually shown at their best with heavy denims or tee shirts but a generously long strand of baroque mixed coloured pearls may be just the thing to complement an informal style like this. Along the same lines, the length of the necklace should coordinate with your collar. A choker can be worn with a very deep neckline, but if you wear it with a turtle neck or high neck shirt it will look crowded.Pair your jewellery itemsPurchasing jewellery in sets makes pairing easiest. Necklaces, earrings, and sometimes bracelets and rings designed to be worn together takes the hassle out of deciding what goes best with what. Be aware though, too many matching pieces may be just too cute to wear. Earrings that match a bracelet or a necklace and matching bracelet look good. A necklace is good together with a ring, and earrings are a fabulous match for a bracelet. If everything matches exactly as a set, it may become too predictable and lacking in imagination.If you wish to pair individual treasures keep in mind the following basic rule. Like styles, patterns, materials, and colours go best together. Additionally, when any one aspect of the jewellery ensemble is extravagant, the other elements are best left understated. This will provide your ensemble with the necessary focal point and prevent individual jewellery pieces competing with each other for attention. Thus, a dramatic necklace looks best with no earrings, or with small stud or button earrings (or matching earrings). Likewise, bold or exceptionally long earrings work better without a necklace, or paired with a delicate necklace made of similar essential elements.Feel free to combine silver and gold jewellery, but think thoroughly over the combination. For example, bright silver and gold chains worn together can enliven a stylish but unexciting monochrome ensemble. However, try to avoid combining a silver necklace with a gold bracelet and vice versa. As to the metals, it’s up to you what to choose taking your taste, hair and eye-colour as well as the size of your wallet into account. But on the whole silver jewellery is considered to be an every-day thing, not necessarily appropriate for formal occasions.How to wear your jewellery – menWatchesAll man jewellery should be of excellent quality. A good watch is a man’s most evident choice for a fashion accessory. In extremely conservative situations a watch and a wedding band may be the limits of good taste. The main rule in such situations is to wear a watch that coordinates with your clothes and is appropriate for the occasion. An exceptional watch will go well with anything, but don’t wear trendy or sporty watches with formal attire or in conservative social settings.NecklacesEvery man needs at least one necklace in his fashion accessory collection. A gold or silver chain displays a classy and powerful image. It should conform to the neckline of the chosen shirt. If the necklace is longer it should fall modestly underneath the shirt rather than drape visibly over it. In fact, all men’s jewellery like watches, bracelets, necklaces, and the occasional earring are best worn in such a way that they peek out ever so subtly and enticingly from beneath clothing.Men’s necklaces should be bold and simple, never cluttered, clumsy, or overweight. As for women, take the size of your body into consideration. If the chain is too thin relative to your body size it will make you look effeminate, if it is too thick you will look like you make an excellent living from your very own racketeering business.In addition to silver and gold chains you may opt for something trendy like a leather or rubber necklace with wooden or metal beads. These types of necklaces are best worn with t-shirts or plain long-sleeved shirts. It is a great way to upgrade and polish your look for dress-down Fridays, important dates, or even before hitting a trendy nightspot. Many celebrities have been seen wearing them, the most known being Latin lover-boy Enrique Iglesias and the actor Brad Pitt. These necklaces can add a little touch of sex appeal to your personal style when worn with the proper informal attire.RingsA ring doesn’t need to be limited only to a wedding band. Wearing a simple ring can be very elegant and stylish indeed. As for chains, the scale of the ring should be in keeping with your body size. If the ring seems disproportionate with your fingers it will come across as flashy. Don’t wear metals or stones that will clash with other jewellery or clothing.Besides the good old ring finger on your left hand, you can wear a ring on your pinky finger, your middle finger, or for you more daring guys, your thumb. These days nobody really cares about which finger you wear a ring on, as long as the ring looks good and fits the rest of your outfit. Keep it simple and don’t embellish every finger with a ring.BraceletsA bracelet is right for both formal and casual wear. For formal wear choose a sleek, classic style that goes with any other jewellery that will be worn, such as a watch or ring. A man’s bracelet should fit close to his wrist, and not slide up and down his arm nor dangle onto his hand. While metal chains are appropriate for most occasions, beaded and woven bracelets are more sporty and trendy and should be reserved for casual wear.Cuff linksCuff links can add a sense of attention to detail in a formal setting. You should choose cuff links that accent your clothing and other accessories. Avoid wearing a bracelet with cuff links since this can look fussy and the pieces may catch on each other.Tie jewelleryTie clips, bars or tacks are all options for keeping your tie from wandering into the soup. Your choice depends to some extent on fashion trends. If comfort and practicality are the main issue for you, choose a simple design that coordinates well with most of your wardrobe.EarringsWomen, teenagers and rock stars wear earrings. If you are not among these fortunate ones you should carefully consider the image this type of jewellery will project. Many women find earrings on men quite unattractive and out of place. However, if you do feel you can pull it off wear one small simple silver hoop earring or a diamond stud in one of your ears. A kind piece of advice: Men wearing matching pairs of earrings is very effeminate. It will make all women above the age of 15 laugh their heads off every time.PiercingsWhile this jewellery may be highly fashionable, keep the social situation and culture in mind. Pierced lips, tongues, eyebrows, or nipples will project a rebellious and unprofessional image that will be inappropriate in many social settings.Keep your jewellery cleanIn order to get the best out of your pieces you must keep your jewellery clean and in good shape. In addition be aware that silver and gold are both soft metals that will become scratched and dulled with time. Therefore it is a good idea to give your jewellery to your goldsmith to have it professionally re-polished, re-plated and cleaned from time to time. The goldsmith will also check that the settings for stones are still secure. Once yearly is suitable for pieces that you wear often.Remember: Clean and well-kept jewellery can be a wonderful accessory to your look while tattered and torn pieces will do nothing but detract from the style you have worked so hard to achieve.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.

Conclusion

Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

Older posts »